Research Into Product Design About Red Culture From The Perspective Of Semiotic Transformation

Red Culture is originated from China’s revolutionary culture and was prevalentat the end of20thcentury. It has been spread from the revolutionary areas to thewhole nation. It has come into people’s daily life, not just as the revolutionary relic.With the rising of red trend of thought, its connotations and extensive meaning hasbeen socially acknowledged. Red Culture is a unique type of culture with theprecious value of politics, culture, education and economy. The essay aims to applythe notion of Red Culture, a unique cultural notion in the long river of Chinesehistory, to the visual cultural design of modern products. Proceeding from the statusquo of Red Culture products and based on the analysis of the semiotic features inRed Culture and the classification of the symbols of Red Culture according toPeirce’s symbol triangle---icons, indexes and symbols, it is to put forward the designconcept of Red Culture products within the vision of semiotic transformation, and toapply the symbols of Red Culture to product design in the form of the reconstructionof symbols, with the purpose of enhancing the connotations of Red Culture products,characterized by high experience, strong culture and the prominence of theircommemorative value, through which people can savor the classic Red Culture intheir daily life, which makes products possess more cultural value, spread RedCulture and inherit evolutionary spirits.Chapter two and three elaborate the basic theory of the application of culturalsymbols to product design, aiming at studying culture from the angle of design. Onthe basis of the cognition of the concept and features of Red Culture, they focus ontracing the origin of Red Culture through its true nature, analyzing its influences onarts, and the interpretations of its materialized expression and effective transmission.Chapter four elaborates the important role Red Culture products played in thecultural transmission through the longitudinal and transverse analysis of how RedCulture products have covered every aspect of our life. Starting from the analysis ofRed Culture symbols, it aims at their features and classification so as to construct thepattern of red cultural system and explores how the Red Culture symbols can be applied to product design from the perspective of symbols and through thetechniques of reproduction and regeneration of Red Culture symbols. From theproblems existing in the tourism products in the revolutionary tour spots, chapterfive tries to seek the development strategies of red tourism product s and analyze howto realize the transformation of Red Culture into the tourism products design.