Experience Of Commercial Space "Situation To Build"Strategy Research

With the advent of the era of experience economy, the impact of electronic commerce, the traditional department stores and shopping centers have been unable to meet people’s increasing spiritual demand, experience consumption has become the focus of market competition, experiential commercial center gradually become one of the development trend of the shopping center. Face of China’s current business center construction boom and don’t adapt to the design, development and management mode, adopt what kind of business model and design strategies to adapt to the change of The Times, to provide people with an individuality, experience joy and enjoy life, become an urgent need to study to solve the problemExperience shopping center is a product of the era of experience economy and e-commerce, it guide the healthy, civilized and harmonious, sustainable, enrichment, friendly positive energy value concept is given priority to, such as shopping for auxiliary public space, commercial space "situation to build" is needs the combination of the architectural design and environment design method, integrated design for the era theme and core values.Paper to experiential commercial space "situation to build" as the research target, in view of the traditional shopping center’s absence, experience the theme of the boring shortcomings, through on-the-spot investigation, statistics and case analysis, the integration of domestic and foreign relevant theory and the development, analyses the experience type shopping center "situation to build" the research content, and thinking from the viewpoint of architecture, psychology, social economics, further sums up the experience experience the theme of the commercial space design, and extract the space of the commercial space design elements, awakens the architect under the wave of experience economy era to rethink and explore the architecture design, using design to guide construction, guide consumption, stimulate urban vitality, promote social progress. Paper will be divided into five parts, the first chapter introduction to ask questions, and raises the experiential commercial space "situation to build" the background and the research of dynamic; The second and third chapter is to analyze some concepts and elements extraction, build "situation" and experience of commercial space of related concept, experience of commercial space "situation" subject classification and factors of extraction; The fourth chapter is to solve problems, expounds the experience of commercial space design countermeasures at7o’clock "situation to build\"; The fifth chapter is the case study part, the paper analyzes the author contact planning of Shanghai K11shopping art center project. Paper finally sums up the experience of commercial space design of commercial space frame should be regarded as the stage of "marketing","medium" experience, pay attention to the audience’s feeling and notice the place spirit, comprehensive construction planning, architectural design, interior design, environmental design, from the aspects such as creating memorable experience of emotional resonance, let more people understand the meaning "situation to create a" theme of the commercial space and experience the atmosphere.