Design Of "Qizetaojian" Fermented Tea Packaging

In modern life, with the continuous improvement of people’smaterial life, the spiritual idea needs are constantly change; at the sametime, the quality of thinking and aesthetic concept of substance containsalso continues to get a new interpretation. For a long time, the industrialcivilization brought people in the fast-paced life, convenient at the sametime, has also brought many problems such as the design of indifference,product visual effects aesthetic burnout. But this a series of problems inthe specific product is more obvious, such as the absence and lack ofproduct emotion design, personalized design deficiencies.Although people for material and spiritual external quality demandin the upgrade, however, in people’s daily used drugs, can demand tomatch the human nature good products but not much. Especially in thepackaging design of products. For example, tea products, nearly ahundred years seems to have been the continuation of traditional cans,plastic, paper and other packaging forms. Not only lead to the tea cultureconnotation cannot reveal itself, also caused a negative situation of teaproducts packaging system homogeneity, homogeneity.The commercial interests of the spirit of humanism and contempt, isconstantly caused people to reflect on the development of industrialcivilization. At the same time also makes people for spiritual needs tendto return to the real nature of civilization, emotional desire. And this kindof emotional memory is reflected in the product design process ofconcrete, it is a reflection of the humanistic care, and personalized,differentiated form of expression.This article is based on above issues, on the existence of productpackaging design the rational thinking based homogenization, stick to thestatus quo of the traditional type, the fermented tea personalized, emotional packaging design thinking, idea and form as the case. Throughspecific design ideas, analysis and design method is illustrated topackaging design for fermented tea, this product put forward their ownideas. At the same time, in order to design the packaging products forclues, point of innovation of modern product packaging design andcultural development put forward reasonable suggestions to. In order tocultural studies through the analysis of actual cases for the purpose of.