Creative Design Under Glaze Wucai Style And Packaging

With the change of modern consumption mode and logistics channels increasingly convenient, supermarkets and online shopping has become the main way of commodity trading. For ceramic products are fragile, its packaging is not only able to adapt the perplexing logistics environment, but also can talent showing itself from many of the commodity, to attract the attention of consumers.In recent years, the contemporary Liling under-glaze five-color significantly in craftsmanship and quality improvement on achievement, but in the product modeling language and packaging style but also with other ceramic-producing areas, there is a lack of innovation inheritance. Colorful porcelain works of each factory and market of glaze, or old-fashioned, or type a lack of new ideas, the picture is more adapted and transplantation of simple, painted on the theme of everyday life also gradually evolved into the network picture material, into the ceramic development bottleneck and aesthetic deadlock. And rely on the master pen to earn high market price of the sale to become part of ceramic enterprises and porcelain business pursuit, the deformity of the ceramic market inevitably causes the enterprise contempt for product design and packaging innovation, ultimately lead to producing ceramic culture and blindly follow the trend of global recession.Ceramic identity and cultural features of its own show colorful porcelain product and its packaging to convex contemporary Liling Youxia, communicate with local cultural characteristics of the language of packaging and manual culture symbol, how will shape the inner spirit of academism language innovation and regional combination, make Liling Youxia colorful porcelain products and packaging to achieve external and the intrinsic aesthetic unity, out of the "bottles" other, "porcelain painting decoration,""palette and foam" packaging, is the graduation creation intention.Therefore, this paper mainly takes Liling underglazed five ceramic style and creative packaging design as the research object, the respectively design creation. Hunan Liling porcelain Institute provides under-glaze colors porcelain objects on a series of packaging design, and developed a new style of ceramic, to a new image of packaging and product design for the innovation and development of colorful porcelain and its packaging under glaze in Liling provides a new design way of thinking. Abandon the habit of thinking mode, from the angle of culture creativity in material, structure, form, language expression, function and other aspects of open, free design practice.