Research On Circulation Organiationg And Space Design Of The Inner Street Of Commercial Complex

Commercial complex is a product of economic and city development and it also is a new commercial real estate development model, it has characteristics of complex functions, intensive, space sharing. Commercial complex has the ability to integrate city regional morphology, coordinate the regional traffic, and activate city vitality, so commercial complex is often used as a renewal of city, improving the image of the city. If the business is a measure of city vitality, it is no exaggeration to say commercial complex is a ruler measure of a city commercial development level. Modern life is compact and efficient, people’s consumption patterns towards the "one-stop" and "experience". It requires an integration of a variety of formats provides all kinds of service and also has beautiful environment to meet the aspirations of people. So the commercial complex emerges.So how to improve the quality of space of the commercial complex to cater to the consumer shopping experience? People’s street shopping as a consumer shopping behavior clues to the organization, it is followed that with the invisible line people complete the experience of the space, environment and the choose of the commodity. Quality circulation organization is not only directly related to the consumer experience of space, it is related to the success or failure of business development. Flowing line is not only the consumer behavior; it is the lifeline of business development.Based on the deep understanding of flowing line, by means of the environment behavior knowledge, behavior psychology, it analyzes its usefulness on behavior guidance, environment cognition, and behavior control format function role. On this basis, it examines elements of Commercial Street shopping flow by means of the shopping process of the consumers. From the consumer and commercial complex contact date, goes through the following process:external connection, this is about, is entered from the city to the interior of the complex, or ride public transportation, or walking; internal hanging around, and this is reflected in the line formed on the plane and vertical plane line; the plane line provides a pathway level for the consumer and the vertical line provides the realization of a cross layer mobility of consumers. It Sums up the organizational principles and standards to make the design behind the practical guidance.The ultimate goal of theoretical research is to serve the practice. In the following chapter, author will analyze the cases collected from the research and through the network and then sum up the respective advantages and disadvantages. After that, author will learn the roues of the flowing line to deepen the understanding of the shopping flow. In the last chapter, the author will apply the actual project to guide the design result, mainly in order to confirm that the view is correct and improve the operation of the instruction design.