Social Amplification Of Technological Risk Mechanism

Social Amplification of Technological Risk has become a problem can not be ignored in the risk society. Drawing on the social amplification of risk framework, taking genetically modified food for example,this study focus on the role of information sources and social interactions on risk perception.Through reading literature and collecting material, we develop a conceptual model of technological risk perceptions:information sources/social interactions--trust-- risk perception.Adopting questionnaire and experiment,we got data and then we conduct correlation analysis、variance analysis、Paired samples T test、structural equation model and regression analysis applying software SPSS and AMOS. According to the results of data analysis,we know the conclusions are as follows:First,the public obtain GM expert information more than nonexpert information, especially,network information is the most. GM science level of the public is lower,their health risk perception is the most strongest. Personal characteristics gender、census register and years of education have a impact on GM Food risk perception.Second, information sources and generic social interactions have a important role on risk perception.The more information the public obtain,the stronger risk perception they have.The more generic social interactions the public,the weaker risk perception they have.Third,GM—specific—informal social interactions spreading negative GM information strengthen the public’s risk perception. GM—specific—formal social interactions and GM— specific—informal social interactions spreading positive GM information weaken the public’s risk perception.As a whole, information sources and social interactions have a significant impact on risk perception.They strengthen or weaken the public’s risk perception, Forming Social Amplification of Technological Risk.Last,based on conclusions,we put forward some policy implications for each part of the society.