Strategic Analysis On The Development Of Port Environmental Protection Industry Of Tianjin Port Group

With the accelerated deterioration of the ecological environment, high energy consumption, high pollution, the extensive development mode have been completely unable to be now the development of China’s economy accepted, we need to an environment friendly economic development of new models. Of the Eighteenth National Congress of the CPC will also build an ecological civilization is rising to an unprecedented height, put forward:"to put the construction of ecological civilization in a prominent position, into the economic construction, political construction, cultural construction, social construction in all aspects and the whole process, and strive to build a beautiful China, realize the sustainable development of the Chinese nation." Throughout the country in the intensity of environmental protection, the government also strongly requires enterprises to implement the main responsibility for environmental protection enterprises, and require the supervision of the team to increase the intensity of supervision.In recent years, Tianjin port group company increasing investment in environmental protection efforts, to assume the responsibility of environmental protection, in environmental protection related spending rising by a large margin, a certain amount of influence on the group’s overall profit space. At the same time, the growth of the social and economic situation has slowed down, the growth rate of the port throughput has gradually narrowed, leading to the growth of the port revenue also appeared weak phenomenon, which has put forward a huge challenge to the Tianjin port group. Therefore, as soon as possible to find a can not only alleviate the economic pressure to provide revenue growth momentum of economic behavior has become an urgent problem to be solved.Under such background, port enterprise development of port related environmental protection industry will undoubtedly provide a new path to solve the problem, both to ease the port’s own environmental protection pressure and can offer a new kind of service related to ship. With the port of a large number of redundant construction and the homogenization of competition, port enterprises profit margins continued to decline, and develop the environmental protection industry can for the enterprise to bring new revenue and profit growth point, both to save " beautiful scenery" and get the " gold and silver mines", port related to the work of environmental protection industrialization, specialization will no doubt be a win-win move.In this paper, through the analysis of the environmental conditions of Tianjin Port Group Development of the industries related to environmental protection, mainly through pest, SWOT and Porter’s five forces three strategic analysis tools, comprehensive evaluation, to explore the necessity and development strategy of Tianjin Port Group port development related environmental protection industry. The results show that the development of port environmental protection industry of Tianjin port group has a certain political necessity and economic necessity. After strategic analysis and evaluation, Develop a strategy and strategy to implement the main framework, to ensure the viability of strategy implementation. To provide strategic support for the development of port related environmental protection industry in Tianjin port, in order to alleviate the economic pressure of Tianjin port group, to improve revenue growth momentum to find the path.