Application Of Uygur National Pattern In Food Packaging Design

Packaging design pursues visual beauty while meeting the basic requirement of protecting the products. Because the customers have increasingly more expectations on packaging design, the designers should pay more attention to the customers’emotional needs. Packaging design helps enrich the product connotation. The designers apply traditional culture essence into the packaging design through modern design tools. This is not only an effective approach to enhance the added value of products but also a way to inherit traditional culture.Uighur is an ethnic minority in Xinjiang, whose pattern ornamentation is typical. The pattern ornamentation takes various forms and has sophisticated skeleton, representing Uighur people’s love and wish longing for art. The social stability cannot do without economic development. The characteristic industry is an important aspect of the economy in Xinjiang, and its development is conducive to economic and social progress in Xinjiang. Through access to relevant historical documents, the author of this paper gets to know traditional Uighur ethnic pattern is widely applied in architectural decoration, clothing, handicrafts and other fields. The Uighur ethnic pattern can be refined from traditional folk art and then applied in the packaging design of featured Xinjiang product through modern graphic design. This can highlight the product’s geographical features, help to correct people’s cognition of Xinjiang folk custom and carry forward Xinjiang spirit.The study on the application of Uighur ethnic patterns in packaging design allows us to have a more comprehensive understanding of Uighur ethnic pattern ornamentation. Moreover, we can gain more insight into how to apply national traditional pattern in modern packaging design. We also realize that we need to make innovation in traditional cultural inheritance.