| Since the 21 st century, the booing economy turns the living standard upside down. People’s yearning for life quality and forms of consumption are improving. On the one hand, the formation of clothing diversification and segmentation leads people to gradually concern the feasibility of the clothing design, as well as the innovative fashion. On the other hand, with the development of science and technology, new fabrics continue to come out. The function design of clothing is more close to modern life, and it has become a popular new hot consumer. In the current rapidly changing consumer-oriented society, the home of clothing in their lives reflect the diverse needs of the function. It not only becomes a special cultural heritage of family support, but also an important vehicle for the diverse needs of the consumer. Thus, its broad space for development in recent years has become a major breakthrough in the development of innovative fashion design. Functional clothing design reflects the most basic demands on the way people dress. It is both the source of the garment development and representation of a trend in clothing. The dress art which comes from the everyday life has been the most effective means and carrier of the expression and interpretation of family cultural connotation. In fact, pajamas is a special release stress lifestyle and needs for people to look for family warmth outside of work.Almost ten years development of Chinese home-used garment industry has won spectacular achievement. Although it started late, the rapid development won it the title of “the last cake” in clothing industry. Thus, the enterprises generally are optimistic about the promising future of the pajamas and are fighting for market share. However, due to the rapid development of the spread pajamas and disorderly competition, the clothing styles are similar, the fabrics are identical, the patterns are alike and the designs are nebulous. This extensive development not only contains deeper design exploration of the pajamas, but also limits the demand on life quality of the consumers. Thus, the enterprises need to break the lag ideas, create innovative features and innovate traditional production. It will become the main target of the future development trend of home clothing business to enhance operational capacity to meet consumers’ demand by increasing the value-added products model. So that the functional design of pajamas will have a more forward-looking development.In this research, we chose the innovative functional design of the home clothing as the main object of study. When having the basic theoretical research on home clothing, we chose the environment and the market situation involving functional clothing for the study guide. At the same time, we researched on humanistic environment of home clothing and function design, home life and daily dressing habits of consumers. We also combined the analysis of the consumer perceived value to have the in-depth analysis of its laws and problems. At last, we summed the feasibility condition of the home clothing functional design.We had deeply comparative study of the diversity, rationality and scalability of current functional design for pajamas as the research breakthrough. The research focused on achieving the fit between the clothing design and customers’ physiological and psychological needs. We pointed out the psychology trend involved in clothing purchasing. Moreover, the basis and typifying researches are made for different groups of people, places and forming areas of work. We also had deep analysis for design of pajamas’ function from four aspects which are cultural factors, social factors, personal factors and psychological factors. Thus, we provided a credential basis and guidance for further expansion of pajamas’ function and innovation researches, as well as a theoretical basis for innovative design practices.We regarded the innovation as the most important part in our research. Always adhered to facts, we had the operation based on enriching the design tools. By comparison study of the history and formation of pajamas’ functional design, we used typical case analysis as a breakthrough. What’s more, we researched on the status quo and development trend by systematically summarized the diversity, multi-function and depth of pajamas. The starting point is the research on comfortable, healthy, radiation protected and environmental friendly home clothing. Innovation features are about the functional structure, the functional fabric design and the functional color usage. After the innovative researches on theory and practice, we understood the changes in consumers’ demand in physiology, psychology and behavior. This research provided basis for innovative design of home clothing’s function. Also, it discovered and expanded the development strategies as well as the mode of operation for the future.The functional design is the basic element of this research. By combining the basic theory and the existing products’ characteristics of Qi Rui, we had remarking innovation and reform on the limitations of finite fabric, unitary style and drab colors. On the basis of inheriting and carrying forward the traditional advantages, we subverted and replaced the outdated ideas and unreasonable methods. According to physical and psychological demands of the consumer, we created a forward-looking and innovative multi-functional home clothing. This is not only the needs of current development trend, but also an effective practice on the integration of Chinese culture about “home”. Besides, it provided new and promising platforms and opportunities for the deeper development of clothing industry in China.Based on different core frameworks and functional designs, we had the combination of home clothing design theory for functional innovation and typical enterprise projects(Qi Rui brand). The targeted specific research on the functionality, science and system of existing pajamas was highlighted. The aim is to summarize the current state of advantages and disadvantages of home clothing design innovation capabilities exist. And we tried to find effective ways and strategies for problems and contradictions. A series of researches, which mainly focused on the necessary, rationality and innovation of the styles, fabrics and colors, provided a certain scientifically reference data for analysis the pros, cons and the future development of the current home clothing.All in all, this research analyzed and elaborated the points mentioned above. It explored the bottleneck restricting our existing system, functional design and operation. Identify problems, resolve conflicts, develop feasible and effective innovation strategies have always been the focuses and cores of this research project. The research finished the targeted cooperation and innovation projects with enterprise by practicing, further validated a series of arguments, arguments and reform ways summarized above in terms of innovative design features. Besides, provided systematical, scientific and practical innovation references for improving the functional design of home clothing of Qi Rui. |
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