Shanghai Second-hand Car Project Business Plan

Compared with advanced second-hand car industry of developed country, China has just30years history of second-hand car market. Chinese second-hand cars’ market is very potential and attractive. Shanghai, which locates in Eastern China, involves active marketing trades in second-hand car industry. However, the market in Shanghai lack of orders and it is very fragmented. The segments strategy of existing company is uncertain. They tried to service each market segments, like small passenger vehicle to large truck, private user to commercial user. What worse was they preferred profits-oriented than customer-oriented. So far, the China government issued several political rules to make second-hand car industry standard. The consumers expect a healthy market as well. Accordingly, does it exist impressive business opportunities in the Chinese second-hand car market? If there exists, how to change opportunity to revenue?This thesis tried to explain these answers. Firstly, this thesis used Shanghai second-hand car project as analysis object. Then this thesis introduced the idea, the transaction model, and product&service. Secondly this thesis used PEST and Porter five forces analysis to discover the business opportunities. Meanwhile, this thesis developed the project’s market strategy according to SWOT matrix, STP analysis, and4Ps analysis. Consequently, this thesis provided financial analysis, risk analysis and strategic controlling. Above all, this thesis could finally provide a new development model for second-hand car companies as conclusions.