Study On The Strategy Management Of Beijing Yanzhongxingye Technology Co

The enterprise strategy indicates the important, long-term and fundamental decisions and behavior for establishing and exerting the competitive advantages when the enterprise adapts to and actively takes advantage of the changes in environment. As the rapid economic development of China, the enterprises are facing more and more environmental factors which are more and more complex and changeable. The competitions among the enterprises, which are more and more fierce,no longer focus on the profits. Instead, the competition focuses on the establishing, maintaining and giving full play to the competitive advantages. The enterprises in China have entered an era of strategic management, so to speak, National enterprises have entered an era of strategic management. Against such a backdrop, strategic enterprise management has important significance in improvement enterprise competitiveness, promotion of their economic benefit, development with a health and stable way, as well as establishment of the contentious competitive advantages, it the critical issue that all of Chinese enterprises have to face up. Strategic management of enterprises includes both strategies and its objectives. Meanwhile, enterprise strategic implement is namely taking measures to fulfill strategies as well as strategic objectives.Industry of blueprinting paper of China is experiencing the period of "growing-pain", current difficulties will be the watershed of enterprise development. Matthew Effect-"good things get better while bad ones get worse" will emerge further. For blueprinting paper, the notable industry with economy of scale, many enterprises have inevitably eliminated because of obtaining its scale advantages in vain, especially a group of small and backward enterprises with severe pollutions will definitely vanish in the industry. At the same time, enterprises without disadvantages often fall in passive circumstances in "price competitions" in completion with others, and business is becoming worse and worse subsequently.With the analysis on status of strategic management of Yanzhongxingye Technology Company, combined with relevant theoretical researches on strategic management home and abroad, the paper indicates where problems are in the Company, arising specific measures as well as implementation approaches, in addition with the guarantee mechanism of strategic management for the company. By improvement of enterprises strategic management, their performance and competitiveness are promoted overall, which enables enterprises to develop and expand contentiously. Meantime, it provides the thinking directions for industry of blueprinting paper and the strategic management of small and medium-sized enterprises.