Transnational Paper Giant Chinese Market, The Core Competitiveness Study

Paper industry is an economic of a pillar industry in country, especially in the Europe and America, Japan…etc. nation that economy prosper to all develop the paper industry economic particularly, Last century since 90's,the paper industry of the our country got the fast development, The yield increased 4 times in more than ten years, sale from supply short of demand to supply exceeds demand. After our country become a member of the WTO, the large paper business of abroads enterprise took aim at the bigness market of Chinese. Attended the competition of the local paper market, The our country paper business enterprise enters an new competition period. But, our country of paper business enterprise is constituted of a lot of the small business, many of them were developed by village business. Since then, they is short of business strategy, marketing strategy and target market understanding. If they can't according the modern market theories to establish the valid marketing project on time, they will can't compete with domestic and international large paper enterprise.The background of the paper is the strategic choice of SECS company. The paper, from macro an micro aspects, analyses the environment and development of corrugated paper packaging industry in nowadays China, with the use of strategic theories and tools such as Five-Force Theory, Product Life Cycle Theory, and Space Analysis Model. As the woodfree coated paper industry is much different from other industries, the essay discussed the details of the five competition forces and the life cycle of the industry. The paper then describe SECS management, finance, manufacturing, marketing, information and core competitiveness. At the end of this part conservative competition strategies are recommended, which includes concentration in advantageous fields, strengthening its core competitiveness, improving of internal control and optimizing human resources.As other corporate in Mainland China suffers similar environment for the time being, the choice and application of SECS may be of some assistance.