Research On Competitive Strategy Of Unite Elevator CO.,LTD

With the national economy developing rapidly in China recently, people’s living standard is enhanced, and the government released the policy to push the construction of new style city in country, the population in city increased fastly, it would be demanded more house for people’s living. The real estate has been developing rapidly recently. As the main supplier of the real estate and the most important equipment taking people up and down in the building, elevator industry also grew fast with the development of real estate in China.Elevator is a special equipment, it was invented in the united states over150years ago. Many famous elevator companies like Otis, Schindler, Mitsubishi, Hitachi have been to China and established their business from1980’s, the local elevator companies were not stronger enough to beat the international companies, so they lost lots of market in China. Via the management cooperation and introduce foreign technology, the local companies are growing fast and became stronger, the market share are also growing up, they can beat the international companies in the low price product market.Unite elevator company is a local company, the management of Unite are finding the way how can the company develop the advantage in the competitive market? This article took a research to find out competitive strategies providing to Unite.This article explained from the history of elevator in the world to the development of Chinese market, analysis external environment and internal environment, the resource, ability, core competencies etc. of Unite company to find out the internal advantage and the weakness in the market, used the tool of strategy management such as:Michael Porter’s Five Forces Model; EFE; IFE; SWOT etc. It was finally found out the suitable competitive strategy to Unite, indicated the company to develop in the correct way to reach the strategy target.We provided the result of the research basis on the theory of the strategy management and the market environment in China. It’s not only for Unite, but also for all local elevator companies in China. I’m looking forward to give some useful idea for our local elevator company to achieve their strategy target!...