Research On Training Strategy Optimization Of W Jewelry Company Based On The Training Effect Evaluation

In twenty-first Century, The talent brings the competitive advantage for the enterprises. Jewelry retail industry has been developed rapidly, and is making the trend of the industry. Jewelry sales consultant has a very high professional. The jewelry sales consultants are demand increasingly with the development of economy, but China jewelry business to sales consultant training is still at the primary stage. W jewelry company just deal with actual sales work in simple knowledge, skills training for sales consultants. Although the company is realized that it’s important of improving the quality of the staff, the company is failed to get a system implementation in the staff training arrangement, the ensuring of goal and strategy, and employee development. The company must have training strategy optimization, cultivate high-quality talents, provide the necessary conditions for enterprise competition in order to improve the enterprise training effect.This paper combine the theory and practice research methods, it is put forward about W company training strategies and optimization scheme, evaluate the training effect from the reaction layer, learning layer, behavior layer and result layer combining with previous training and training effectiveness evaluation theory and Patrick’s four level evaluation model according to the company’s existing training programs. Article mainly divides into five parts, the first part simply introduces the selected topic research background, research significance, research methods and framework; The second part expounds the relevant training and training effect evaluation theory and the trend of the development of the enterprise staff training; The third part introduces the basic situation of W company, with the four levels of W company’s training programs in evaluating design, through the study of the evaluation of training program, find problems of W company training, made clear the importance of the training strategy and optimization; The fourth part put forward a series of optimization of W company’s training strategy; The last part of the article is summarized and prospected.In this paper, from the training of the external environment construction, internal incentive system, corporate strategy, and attaches great importance to the training effect evaluation four aspects to optimize the training strategies, including strengthening training needs analysis, strengthen the organization and management, optimize the training content and methods, to strengthen the team construction, pay attention to training incentive system, attaches great importance to the corporate culture training, deepen the training to improve training effect evaluation strategy, improve training efficiency.The results of this study contribute to the promotion of W jewelry company training management, and provide some experience to the training work of the same industry.