Business Plan For Personalized Decoration On The Case Of Personal Digital Communication Products With Dye Sublimation Technology

This business plan is for Huabo company to implement the project of personalized decoration on the case of personal digital communication products with dye-sublimation technology explains the investment plan to the shareholders of the company. The business plan includes project overview, market analysis, marketing strategy, financial feasibility analysis etc.Huabo company is a small company, main products are plastics cases for electronics products. In the past few years, the keen competition in plastics molding industry made our company had to reduce the profit margins to get enough business. So the top management decided to develop new business with utilizing the existing resources of the company as far as possible. The business plan would be based on existing plants and facilities, and is planning to customize some new equipments for R&D and production, is planning to build up B2C network sales system separated with current sales system.Because of the development of online marketing and flexible manufacturing technology, it becomes possible that manufacturers sell products to the end-customer directly, so to develop the personalized decoration case for individual end-customer becomes a new growing market. Based on the existing manufacturing capability and facility, our company will develop dye-sublimation technology, adopt flexible manufacturing technology, build up B2C network sales system, and build up project team for this business.This business plan is based on the current status of our company, utilizing some knowledge including marketing management, accounting, information system, operations management etc., to analyze the feasibility of this business plan.This business plan explores the feasibility for the project of personalized decoration on the case of personal digital communication products with dye-sublimation technology, conducted the marketing investigation, dealt with large amounts of data, used various analysis tools to analyze the internal and external industrial environment, analyzed the target market, the products and the sales system, analyzed the financial management plan, and planned the human resourcing and organizational structure of the company.