The Research Of "Date Digital Products" Project

As information technology and network's surge, innovations bring not only the high quality, well performance electronical goods, easily communication, one stage shopping, high efficiency working style, but also bring the stress to the people. Furthermore, economy's fast growing, high education's booming, the competitiveness became more and more aggressive. Young people are the typical victims as they are very busy, most of them are non-local employees, they have very limited chance to know new friends, which bring the issues that they have no opportunities to date and etc.This paper focus on the date issues of young people, by using the network and digital products, bring the brand new experiences to who want to date. With a unique numbering ID, it allows those people communicate more easily.Through study of digital products technology, marketing, finance, focus on the dating, it provided the project planning for"date digital products". This paper has several sections:Firstly classify products'three stages: start, growing, mature and create development direction respectively.Secondly it described products'market forming and development, and developed feasibly marketing planning based on the study.Then it uses the finance model to study the project's several results such as payback, NPV and etc.Based on the study, it is feasible to setup a project for finance side and also it is feasible to implement this project.