The Analysis Of The Advertising Strategies Of JDB And Guangzhou Pharmaceutical Wanglaoji

JDB Group and Guangzhou Pharmaceutical Group had to join the Wanglaoji brand from a regional brand, develop a brand value of over100billion. Wanglaoji was developed Chinese famous brand by them. Its slogan spread nationwide. However, these two companies split, each of them launched their own brand of herbal tea.This paper comparises the advertising form analyses and the advertising language of two brands JDB and Wanglaoji to analyse the differences and commonalities of its advertising strategy.Coming to the conclusion by comparison,It is largely identical but with minor that JDB’s advertising strategy and form and Wanglaoji’s.In other word,we found few differences,but lots of similar element which is not very common in comparison between two different products advertising strategies.Therefore we arrive at a conclusion that Wanglaoji and JDB form a non-cooperative tacit collusion because of their similar advertising strategies.The difference between the two companies advertising strategies If this condition is still continue,these two brands will result in an advertising campaign that they cannot get rid of, and still escape show a tacit monopoly to the market,which hinder the other herbal tea brand to enter and open markets,these will be adverse to healthy development of the whole herbal tea market.