The Brand Communication Research Of JDB Group's WangLaoJi

In the age of brand, what kind of product can attract consumers' attentions. and can also produce actual consumption behavior, of course, they are the products which have a typical symbols guide, anyway is "famous brand", people advocate branded products, and it is rich in culture persuation. because as the increasing of people's education level, most of the social consumer body are teenagers and middle-aged groups, in their subconsciousness. spiritual meaning of product is the trait factor which can induce consumption desire. we can see it from the products which daily media make advertisement for. almost all is full of "young flavour, fashionable flavour, the taste of happiness ". etc.Under the operation of JDB group. WangLaoJi. one time-honored brand of more than 100 years' history, stood the test in today's market experience, created its own brilliant heaven and earth, sits at the front in "cool tea" industry. Until now. as the witness of country construction, the time-honored brand carried with the historical culture, and is the nation's wealth. And from the point of the enterprise, it undertakes the economic benefits and the solution of public employment problem. Therefore. both from the hard and soft needs, its development is necessary for us to face and think. The dying and rebirth of Chinese national brand is experiencing a difficult process of evolution, it is also building the national image. Speaking from this height, it even related to the national external image and the national spread assignment, the government and the public both hope it can unceasingly expands to be famous in the world, it's the national pride.I think. as one time-honored brand, these are just the favorable ways for research of the brand development. In this article. I wrote it emphatically from the brand image of WangLaoJi. and through to the analysis of some problems which encountered in the process of brand operation, find out better solution, maintain and consolidate the relationship between consumers and enterprises, increase chips for enhancing the brand image.