Analysis Of The Characteristics Of China's Advertising In The Consumer Age

Period of social transformation in China has entered the era of consumption, and advertising is the consumer era of China's most important landmark. On the current characteristics of China's advertising while so much has been discussed, but some areas could be explored. In this paper, based on the advertising of external criticism, the ads placed in large social and cultural background, from the perspective of cultural studies ad dialysis. Paper aims to present the results based on the consumption characteristics of the times for China's advertising of a simple to achieve in the consumption of the current era of China's exploration of a meaningful advertising.In this paper, the view that advertising is a consumer-oriented. Advertising as an important symbol of modern culture, school marks, as an object on the object and to express through words, in modern society plays an important role. Consumption in an era of advertising and advertising codes, and modern advertising and advertising pre-industrial society is fundamentally different. Although all advertising, but advertising the current society can be referred to other means, advertising itself, given the spirit of the connotation of the commercial, which features advertisements essential code. Advertising as an important symbol of modern culture, school marks, as an object on the object and to express through words, in modern society plays an important role, in a sense, advertising is the consumer society code of the reproduction itself, which not a single representation is a complex and rich.The importance of advertising images in a modern society no doubt, due to the popularity of the modern media, advertising has become the most important visual culture one of the elements of visual culture has become the greatest right to speak. In this study, considered that the images of children and women as an advertising image of the most important images, full of paradox. Advertising images of children to create such a paradox: it relates to reality, but also in the future. At the same time, reality and future images appeared and reached a strange uniform. Images of women in advertising is also a paradox: on the one hand, women in advertising is synonymous with fashion, on the other hand, advertising is only the women in his image appeared on the one hand, her rebellion, on the one hand, old-fashioned.In this paper, considered that the code in the consumer era of modern features. This is mainly modern to be reflected in three areas. First, the paradox of reality and imagination: ad code between imagination and reality in the singular to find a balance. The second is between the classic and fashion paradox: the unification of classical and fashionable, classic classic fashion, fashion has also become a fashion classic. Third, the paradox of a hurry and addiction: a rush of footsteps in the pursuit of happiness in the cycle, a rush to become the norm, the norm has become addicted to.