Analysis On The Influencing Factors And Countermeasures Of Shanxi Airport Advertising Revenue

After 2013,China's economic development has entered a new normal,Shanxi's overall economy into the supply side reform stage.In this grim economic environment,the development of airport advertising industry is obviously affected.Provincial Capital Airport-Taiyuan Wusu Airport advertising revenue growth slowed significantly,other regional airports began to decline in revenue,the overall poor performance.In the new normal economic environment,how to ensure the development of Shanxi airport advertising industry is an urgent need to solve the problem,so the research of Shanxi province airport advertising industry development situation,internal and external environment,find out the real impact factors,formulate corresponding measures,in order to establish the adaptability of corporate strategy at the present stage,is a the significance of the research topic.This paper attempts to provincial and local airport as the research object,using standardized research methods to analyze the influencing factors of the income of airport advertising from the airport to the external environment and internal conditions of view,and the empirical test is carried out through collecting large amounts of data,to find the main problems existing in the advertising business in the airport,and then put forward policy suggestions to increase the income of the airport advertising.This paper follows the theoretical basis--Empirical analysis.Firstly,on the basis of the economic analysis theory,combined with the characteristics of airport advertising works,analysis on the impact of the income from the Municipal Airport Advertising GDP,total revenue,budget,per capita GDP,per capita income of urban residents,the scale of industrial enterprises,the total income of industry competition environment and airport flight volume,passenger throughput,airport advertising staff effort the internal condition,and then to the capital airport,the local airport statistical data of 2013--2015 years,the model correlation coefficient and correlation analysis principle.The results show that the correlation between these factors and the capitalairport,the local airport advertising revenue to some extent,that is to say,to improve the income of airport advertising,we must start from the airport internal and external design,the corresponding countermeasures and suggestions.Therefore,this paper finally puts forward some suggestions to improve the income of airport advertising,low cost,differentiation and specialization strategy from the strategy,development has the difference,uniqueness,novelty advertising products,attract the attention of customers and mind,to increase advertising revenue;good marketing strategy design and implementation from the tactics,the airport advertising revenue to seek a path of sustainable growth.