To User Open Knowledge Discourse Motivation

With the rapid development and continuous advances in technology, enterprisetechnology innovation has become increasingly complex, difficult to have all the resources ofa single enterprise technology innovation needed. Companies began to seek cooperation withexternal innovation resources, open knowledge disclosure thus becoming the new intellectualproperty management strategies under open innovation technological innovation, frequentlyoccur in many industries. For open disclosure of such knowledge is different from thetraditional concept of new and innovative ways, scholars analyzes its motivations and factorsfrom multiple perspectives. Users, as a business major source of innovation and externaltarget groups, has an important influence on the development of innovativeenterprises,however, theoretical and modeling studies on the current disclosure ofuser-oriented motivation is still relatively small, previous studies have mainly focused on thestudy of users motivation. Therefore, from the perspective of user-oriented knowledge-depthstudy of open disclosure of corporate motivation,which for a break of existing theories for theexpansion of model to guide business practices have an important meaning. Throughtheoretical studies, model validation and case study analysis of a combination of research onopen knowledge disclosure of user-oriented motivation， the main research contents andresults are as follows:This paper firstly introduces the background significance of the topic, the researchframework and the innovation, defined the concept of the study. After collating and analyzingthe characteristics of open disclosure knowledge, disclosure-based approaches andmotivations of relevant literature, this paper presents the three motives of open disclosureknowledge are the trigger on user feedback, to improve corporate reputation and brandrecognition and gain a competitive advantage for the users to stimulate business to do, thesemotives constitute the theoretical framework of the article. Further, the game model and IBMin open source practice examples are presented to validate the theoretical part, and even maderecommendations for the selection and future research directions of business practice strategy.In the theoretical part of the study, this paper presents a theoretical framework for thethree motivations, described and analyzed. By triggering user feedback can help companieseffectively understand the actual needs of the user, the user’s access to technical support,shorten product development cycles, and better meet the needs of users; Higher reputation andbrand awareness will increase the degree of user awareness and loyalty to the product, to achieve the increase of user demand; A competitive advantage can help companies expandmarket share and attract more competitive enterprises and related enterprises to become usersof disclosure corporate and promote innovation promotion absorb knowledge, and createeconomic benefits for the enterprise. In short, user feedback, good reputation and competitiveadvantage can become an indirect mechanism to improve the business benefits of an activerole in business innovation and development.In the model validation part, we establish the dynamic game modelbetween user’s enterprise and disclosure enterprise. Through model analysis: the feedback toenhance the value of the degree of product users have a positive effect on the company’sfuture earnings expectations, the higher the degree of improvement will encourage enterprisesto open disclosure, further benefiting from innovative user feedback; Good corporatereputation can save the cost of business promotion and acquisition costs of feedback, positiveeffect on the expected corporate earnings; Similarly, companies with strong competitiveadvantages can reduce the degree of competition and competition among enterprises, reducethe loss of knowledge of corporate disclosure brought by competitors get, will stimulate theopen disclosure behavior of corporate. As can be seen from the research findings, the threemotives for the open knowledge disclosure of enterprise have different degrees of impact tothe expected benefits, the expected future earnings is the enterprise main reason openknowledge disclosure. Thus, with the help of game theory model, this paper describes themotivation for the effective verification.In the case study section, as open knowledge disclosure is the core function of opensource software, the paper multinationals IBM for example, focuses on the establishment ofits developer site by setting an open platform, free open source code, etc. to activelyparticipate in practice open knowledge the conduct of disclosure. Analysis results, IBM madebased on open source efforts and try to win user feedback, reputation and competitiveadvantage to improve the benefits of these three areas, indirectly affecting the overalldevelopment of IBM’s revenue and innovation. Through examples proving once again that foropen disclosure of the user’s knowledge is important and provides a reference for China’slarge enterprises, especially multinational companies to explore appropriate ways openknowledge disclosure practices. Further, in view of this paper is to analyze the behavior ofmultinational practice, the actual environment is a certain discrepancy to most enterprises ofour country facing, according to the economy environment and development situation of Chinese enterprises, the future studies can focus on the behavior of open knowledgedisclosure practices mechanisms and strategie s that suitable for Chinese enterprises.