Project Management Study On New Product Development From Supply Chain Perspective

The value that new product development extends for modern enterprises has been verified by many solid theories and living examples. With a more and more trend of fierce competition and rapid change in current market environments, almost all enterprises are seeking efficient development methodology for new product in a shorter life-cycle.The modern development module is no longer the cooperation only existing within enterprises. Instead, the enterprises will try to focus their limited resources on their affordable competition by completing the core business parts of new products while engaging other third-parties for the non-core business parts.In the meantime of providing existing products and services to the clients that in charge of new product development, the enterprises with supply chain function are more and more taking on the roles of new product development itself.The article will analyze on the basis of H Company the issues most technology enterprises may encounter during the process of new product development, especially in the field of electronics technology enterprises. Through concrete and decent analysis, a new product development(NPD) module on account of integrated product development (IPD) and supply chain (SC) integration has been established, which enables enterprises to complete the new product development task by fully leveraging resource from third party that with supply chain function. The article will also introduce the work flow of integrated product development module on account of supply chain integration. Meanwhile the article will verify the rationality and efficiency that supply chain management participates in development activities, with hierarchy-analysis methodology. The feasibility of development module has been verified through the analysis of the living example-H Company.The first chapter and the third chapter raises out questions, meanwhile introduces guideline of the article. The second chapter focuses on theory elaboration by introducing latest theory of new product development and supply chain management. Based on the new product development (NPD) module on account of integrated product development (IPD) and supply chain (SC) integration, and the value definition of product and the value delivery approach of supply chain, the fourth chapter proposes the assumption that one of the conditions that give birth to successful new product is to maximize the value-add contributed by both the enterprises in charge of supply chain management and the enterprises in charge of new product development. The analysis also introduces design principle of product modulization and cooperation module of new product development from enterprises with supply chain management. Through digital modeling for three-level supply chain, the analysis on benefit impact has been conducted that the development of intermediate-level enterprise may have for its own and the whole supply chain. The fifth chapter focuses on the work flow of integrated product development based on supply chain management. The sixth chapter analyzes the module that supply chain participates in product development, and the application of supply chain enterprises selection. The seventh chapter introduces the application analysis on development module of H Company.