Study On The Operation Mode Of Tong Chuan Municipal Zhao Jin

In recent years, with the rapid development of China’s tourism industry, the tourism industry has become an important force to promote the rapid development of China’s social economy, and the red tourism, ecological tourism, rural tourism and cultural tourism has become an important part of the tourism industry. Especially in2005February2004-"2010National Red Tourism Development Plan" formally promulgated and implemented, and the improvement of people’s living standards, enhancing the yearning and awareness to protect the beautiful environment, indicates that the ecological tourism of red tourism, China has entered a rapid development stage. How to adhere to equal emphasis on development and protection principle, completes the traveling scenic area planning, development and management work is particularly important.This article mainly aims at the Tong chuan golden company currently exist in the tourism management problems, such as:ignore scenic area marketing; tourism cooperation area competition advantage is not obvious and other regions of the province is not enough, the use of literature research method and survey method, applying the theory of red tourism, ecological tourism and rural tourism with the development of operation status, golden scenic area, the protection and development of the control of red gold resources integration for Tong chuan City, and other scenic spots, from the point of view of building the golden operation mode, and adopt a variety of measures to ensure the smooth implementation of the model, and achieved good results.This paper firstly introduces the red tourism, eco-tourism, rural tourism related concept, connotation, characteristic and function, then the basic situation of Tong chuan City Golden company are briefly introduced, and the company has achieved in the operation management achievements and shortcomings in detail and the reason, and then defined the goal, principles and characteristics of the construction of enterprise operation mode, through the construction of investment mode, marketing mode, red tourism and eco-tourism combined, red tourism and rural tourism combined, the local residents to participate in community mode, and using some methods to evaluate the effectiveness of the. Based on the basic principles of clear operation mode on the proposed implementation, full participation, change the concept of constructing tourism concept; strengthen the visitor experience value, establish the experience economy, tourism, red tourism ecological tourism and cultural tourism based on; establish and improve the scientific and reasonable when the community participation mechanism; pay attention to the application of advanced science and technology etc. measures to ensure the smooth implementation of gold, according to the operation mode, and from the social benefit, economic benefit and ecological benefit, the control effect of gold operation model to evaluate, in order to better protect the local red tourism resources and good ecological environment. Finally, summarize the full text, and put forward the problems that need further study.