| With the further development of e-commerce, fresh agricultural products under thebackground of e-commerce start to play an important role in people`s life, thusdrawing more and more attention by enterprises. The further development ofe-commerce on fresh agricultural products poses a new requirements to distribution. Asthe existing distribution cannot better meet the safety and freshness, the contradictionbetween the infinite time and space of the e-commerce transaction of fresh agriculturalproducts and the finite temporal distribution services is outstanding. The traditionalways dividing the distribution area according to administrative area can not meet thetimeliness demanding of the product. What`s more, the dispersed demand points willresult to high distribution costs. How to balance the convenience of consumers and alow distribution cost of enterprise directly affects the development of agriculturalproducts e-commerce.To solve these problems, this paper focuses on research from the following aspects.（1）Propose the point of picking up goods by customers and divide the totaldistribution area into multiple virtual distribution area through cluster analysis. Then thepoint of picking up goods by customers is set in every distribution area and intelligentincubators in the point, which can help to solve the contradiction the consumers andenterprises facing.（2）Establish a analytic hierarchy process indicator system with factors of naturalconditions, social and economic conditions, transportation, infrastructure, the cost of thepoint of picking up goods by customers located, and the industry conditions. theindustry conditions for instance contains the amount of e-commerce websites around,customers`online shopping habits, industry incentives and annual production of freshagricultural products. In the end,fuzzy comprehensive evaluation method is used toevaluate the alternative point of picking up goods by customers to select the bestsolution for enterprise. |
PDF Full Text Request