The Researcn On Marketing Strategy Of Ningxia MaiLiYan Industry&Trade Co.,LTD

After several years’rapid development and innovation, Chinese Muslim apparel enterprises have transformed from family-run workshops to the modern medium professional production. At present, the world Muslim apparel industry is worth$124.03billion, while Chinese Muslim apparel enterprises have a market share of50%or so. In the past, China was just an OEM. However, after decades of development, China has become the world biggest one in Muslim apparel industry as design, production, processing, marketing. Facing to economic globalization and market internationalization, it is a real and challenge problem for local Muslim apparel enterprises to achieve this transformation, which is from the local brand to the domestic well-known brand, eventually creating the international brand.Based on the research of marketing theory, the author did some practical research on marketing strategy of Ningxia local Muslim apparel enterprise named Ningxia Mai Liyan Industry&Trade Co., Ltd. First of all, the essay analyzes Ningxia Mai Liyan Industry&Trade Co., Ltd. by SWOT, defining the status and trends of national and Ningxia apparel business. Then, on the basis of the original data and deeply research, it analyzes internal advantages and disadvantages and external opportunities and threats of Ningxia Mai Liyan Industry&Trade Co., Ltd.and explores some prominent issues in marketing. At last, from the field of internal risk control, brand positioning, brand image building, brand promotion, visual marketing strategy and the construction of diversified distribution channels, we present specific strategies for the problem of the marketing of MaiLiYan Industry&Trade Co. Ltd., combined with the inner and outer environment of the company.