| Production and consumption of green agricultural products has become a hot spot in the market.The government guarantees green consumption through laws and policies.Enterprises actively promote green marketing.Consumers pay more attention to greenness and health.Green,safety,health and environmental protection have become the consensus of people from all walks of life.More and more enterprises are beginning to enter into green agricultural products area.How to win the consumer’s attention among the multifarious brands?How to gain the trust of consumers to stand out in the competition? Numerous marketing practices and theoretical studies have shown us the tremendous power of visual marketing.This article takes a modern green agricultural product enterprise——Best Farm,which is in its early stage as a research object.According to the background of green agricultural industry and the research results of visual marketing,we know that visual marketing is of great importance to the emerging small "internet + agriculture" enterprises.To win a place in the competition,we should achieve branding and differentiation.Visual marketing can help us seize the consumer’s mental resources actively.In order to guide the marketing practice,this article sorted out a visual marketing model from the theories of modern marketing the,consumer’s general decision-making process and visual hammer.Using this model as a guide,through a series of market research activities such as business interviews and consumer surveys,we put forward a set of targeted visual marketing suggestions for the operator of Best Farm to improve the visual marketing status of their company.Furthermore,we hope this research can provide a reference for companies that have similar marketing problems. |
