Research On The Marketing Strategy Of Chinese Apparel Companies For Guangzhou Mali Traders

The economic reforms began in 1978 in china have greatly increased the country's productivity and raised its standard of living.with the opening up of china's foreign in the mid1980 s.it has greatly promoted the development and marketing of chinese trade abroad.as a result of economic reforms china's national trading companies and others major trading groups have established export trading companies.Under the favorable conditions of the diversified development of global economic growth,chinese garment companies are gradually increasing their product technology context and marketing model from imitation to innovation.China became a destination for African people especially for Malian traders to come and do business.The city of Guangzhou,is the biggest international trade city of china,where more than 1000 malian traders were living there for business.most of them already went back home due to china new policy of trading.This article will analyze the consumption behavior of Malian traders in some wholesale clothing market in Guangzhou like in baima,tianma,yulong wholesale market and examine some details about the satisfaction service and problems faced by traders in Guangzhou also analyze the marketing strategy of chinese wholesale clothing market by trying to improve their service quality for better service.After survey questionnaire,collects and analyzes data the conclusion of this paper design:as we know of Malian traders went back home due to china new policy of trading.in Guangzhou just 100 malian traders were interviewed,almost 99%of them are in Guangzhou for business.according to them when they are in Guangzhou,everyday they go to different wholesale market for buying their products.95%of Malian traders are men and 5%them are women.each traders got his own objectives about buying goods,some traders buy for both men and women,some also buy just for men and women.the amount of money they spend depend about how much money each trader got.the top results are 100.000 to 2000000 RMB per day.According to the traders the big problem they face is the problem of communication(language)99%of can not speak local language even little bite mandarin they can not speak.In the relevant analysis and conclusions of the survey results,the quality of clothing,the price of clothing,the type of clothing,the size of clothing,the style of clothing and the majority of Mali traders have a significant correlation with the purchase behavior of clothing,and in further analysis The quality of clothing,the types of men's clothing and the types of women's clothing are significantly related to the satisfaction of Mali traders,while the color,fabric and gender of clothing are not significantly related to satisfaction.Based on the above analysis results,the article proposes the marketing strategy of Chinese clothing companies to Mali traders,including target marketing strategies and marketing strategies,aiming to provide useful suggestions for China-Malaysia clothing trade transactions.