Research On Landscape Design Service Marketing Strategies Of Metrostudio

With the accelerated process of urbanization in China and the rapid development of the real estate business, the landscape design industry is also showing a thriving scene. As an emerging industry, landscape design companies have great room for development and profit margins, so a lot of landscape design companies have sprung up, the competition is becoming more intense. How to take a place and have a leading position in the industry besides having excellent team of designers, advanced design concepts, modern management systems, marketing strategy is very important, which relates to a company’s survival and development.In this paper, Metrostudio as the research object, through Metrostudio internal and external environment analysis, obtained Metrostudio’s market segments, target market and market positioning, and on this basis to make service mix marketing strategy, as the elements product, price, place, promotion, people, physical evidence, process, to make the appropriate marketing strategies, especially the "people" strategy to do a detailed elaboration. In order to ensure the effective implementation of marketing strategies, this article describes the implementation briefly from external customers manage and building up an excellent team.Significance of this study is to sum up suitable marketing strategies which adapt to the stage of the development and the internal and external environment of Metrostudio. And these strategies can offer a copy mode to open up the mainland and overseas markets future. For the landscape design industry, this research can provide a reference for the company similar with Metrostudio, and itcan make some contribution for the market healthy competition.