Research On Service Marketing Strategy Of Spring Airlines

In recent years,with the number of airlines in China is constantly increasing,and high-speed railway network development competition pressure,the airline should how to obtain the survival and profitability in the fierce competition in the market has become the urgent problem to be solved in front of all the companies.Moreover,the civil aviation transportation industry as producer services,the quality and level of service to improve the ability of market competition of airline plays the most fundamental and decisive role,competition among airlines also fundamentally depends on the service quality and the level of competition,so how to improve the level of service marketing has become the key of aviation the company’s sustainable development.Standing on the status quo of China’s airline transport market and the actual situation of Spring Airlines,and the modern marketing theory combined with the operation practice of Spring Airlines,it puts forward the advice about how to improve the level of service marketing.In view of this,the thesis analyzes and summarizes the characteristics of service marketing and civil aviation service firstly.On this basis,it analyzes the service marketing situation and strategies of Spring Airlines.In particular,the thesis constructs the evaluation system of domestic airlines service marketing,and analyzes the service marketing level combined Spring Airlines with A,B Airlines.Consequently,it provides the evidence for the service marketing problem of Spring Airlines.Furthermore,based on the development demands of service marketing strategies,the advantages and disadvantages in developing,and external opportunities and threats of Spring Airlines in furture,the thesis performs an analysis.Then,it provides the evidence for specific advice of the promotion strategies of Spring Airlines service marketing.Based on advantages and disadvantages,and the opportunities and challenges of the Spring Airlines service marketing,and combing with own actual situation,the thesis puts forward targeted advice and mesaures from product strategy,price and promotion strategy,channel and service communication strategy,personnel strategy to promote the level of service marketing of Spring Airlines promotion.Related research conclusions provide a lot of beneficial enlightment for Spring Airlines,for example,how to cope with the situation domestic and international market competition situation and how to develop in the competition.