Study On The Strategic Development Of Jianda Automobile Sales And Service Co.Ltd In Jilin Province

With the rapid development of world economy,since China joined the world trade organization(WTO),the rapid development of auto industry,automobile sales and service 4s shops also comply with the international trend of rapid development.In recent years,China’s auto industry has developed rapidly,car sales has become the first in the world.With the development of auto industry and mature,automobile sales and service 4s shop this pattern also gradually be learned and applied to the actual sales and service,is emerging in China’s automobile industry,gradually become the dominant mode of the auto industry.Automobile sales and service 4s inn mode in other countries,has developed a mature.Increasing in our country,the demand for automotive products,automobile factory supply accessories and after-sales service demand is continuously emerging,this to the development of the automobile sales and service 4 s store the seeds.Jianda Automobile Sales and Service Co.Ltd in Jilin Province is the Changcheng auto jilin franchise sales service,its flagship store is located in the changchun automotive industry development zone,was established in 2010.This paper,by using PEST analysis,five model and SWOT analysis tools to study,such as design suitable to the development of purpose and direction.Effect cantor Fitzgerald auto 4s shops outside strategic environment are the important factors: opportunity: quickly send a of the auto industry,the market holdings increased;Interest rates;Science and technology environment gradually mature;The buyer bargaining power weak.Threat: tax breaks to stop;Supplier bargaining power gradually increase;New energy vehicles gradually outcrop feet;In the same industry competition is intense;Faw group has irreplaceable competitive advantage.Jianda strategy of automobile 4s shops internal environment are the important factors: advantage: perfect management system;Rich marketing model;Good corporate image,credibility;Franchise mode;Equipment is complete;Be familiar with the jilin province automobile industry development trend.Disadvantage: enterprise culture atmosphere is not strong;The work plan cannot fully implement;Less professional counterparts,do not pay attention to the training;Lack of professional management talents.Through horizontal and vertical comparative analysis,this paper puts forward the development strategy of cantor Fitzgerald auto 4s shops design scheme,determine the direction and goal each period need to work on.The early stage of the main implement best value cost strategy,differentiation medium build company business and services,the late implementation diversification.In the process of strategy implementation must corresponding guarantee measures,one is the transformation of enterprise organization structure change,into a more suitable for the development of the model;The second is the construction of enterprise culture,cooperate with the implementation of the strategy of developing;Three is the transformation of the mode of marketing,make full use of modern methods;Four is to build a customer database,develop high-end customers,etc.Auto industry for the development of China’s sound and rapid economic development has important strategic significance,and auto market still has a huge demand,automobile sales and service mode of the research would be for the development of the auto industry to provide theoretical support and practical reference,together with the present situation of China’s automobile industry,which enlighten to the existing automobile sales and service company,improve sales,brand promotion,enhance competitiveness,has important practical significance.