The Innovation Research Of North Swan Brand Down Bedding Business Model

Feather industry is one of the traditional industry in Xiaoshan, has the obviousIndustrial scale advantage and area advantage, the market position of domestic andinternational is prominent. However, Xiaoshan feather industry also faces the productstructure is not reasonable、Homogeneity and vicious competition、the occupancy ofdomestic market is very low、Industry is serious subject to technical barriers to trade in theinternational market, such as a lot of problems. Especially in the current complicated andchangeable international and domestic economic environment, Xiaoshan feather industry bythe international market to the transformation and upgrading of domestic market urgentlyneeds of business model innovation.Down bedding about How to break down domestic market? How to break the existing"small and scattered, do not make great" started pattern of the domestic market? in this paper,combined with the author at Beitiane14years working background, Overcome both at homeand abroad to consult related books, newspapers, magazines and other resources is lack ofdifficulties, after a great deal of investigation、data collection、market research and dataanalysis, in combination with the peculiarity about down bedding product consumption isdifferent from the public textile consumption, in reference to absorb this Industry and relatedIndustry on the basis of famous brand successful business model, for two stage of innovationabout Beitiane brand down bedding business model for research, especially in the firststage---community "now filling now sell" network support brand down bedding direct salesrapid expansion business model for emphasis research, form innovative result.This paper is combined with business model innovation review of Related Literature,Using content analysis、Literature survey、Actual survey to research Beitiane down beddingbusiness have model innovation process, elaborated on the content of the innovation process,and try to from a new theoretical perspective to explore. At the same time, the businessmodel innovation results are summarized, in order to promote achievements in thepromotion and application, and put forward countermeasures and suggestions. The mainresearch conclusions are as follows:(1)Down bedding business model innovation is different from textile industry, has itsown characteristics； (2)Down bedding business model innovation must create a new brand, technology,channels advantage；(3)Down bedding business model innovation must have promotion value，need toimprove and reverse thinking, driving the development of industry, Constantly upgrade;(4)Due to the industry development potential is tremendous, the core of down beddingbusiness model innovation is really for consumers to experience the brand down bedding ofspecial value, to build customer loyalty.