The word’Competitiveness’has been mentioned more frequently than ever before in our country. Especially in a Perfectly Competitive Market, no managers could overlook their enterprises’competitiveness for both the development and the existence of the enterprises. The competitive power should not be underestimated, because it not only has a bearing on the status of the enterprise in its industry, but also the development.This paper deals with the bedding industry, one of the industries in the Perfectly Competitive Market. The writer of this paper focuses on three bedding companies listed in Shanghai and Shenzhen Stock Exchanges, tries to carry out empirical study on the competitiveness based on many public material and to find out the reason why the listed companies can be leading enterprises in their industry so as to provide some referential experience to other enterprises in the same industry or other companies of different industry.This paper firstly provides an analysis of the current situation of the bedding industry in China, then makes a thorough study on the competitiveness of three listed bedding companies of Shanghai and Shenzhen Stock Exchanges by applying a widely-used international analysis method, sets up an assessment system for the three listed bedding companies by SWOT analysis to evaluate the Strengths, Weaknesses, Opportunities, and Threats, and gives a conclusion on the comprehensive competitiveness of the companies. In the conclusion of this paper, the writer gives some suggestions on how to enhance the competitiveness of the three listed companies and referential values we can get from the competitiveness analysis of the three companies to improve the competitive power of the bedding industry in our country. |