An Integrated Innovation Model For Small And Medium-sized Enterprises From An International Perspective

Innovation model of small and medium-sized enterprises (SMEs) has been focused by theory and practice scholar for a long time. Independent innovation is the driving force for the development of enterprises, especially for SMEs. The exised research concentrates mainly on two points:relying on internal R&D or related to valuable brand equity. But how to build a business model according to the characteristics of SMEs and how to integrate useful resources for the SMEs? The questions fell into the focus of this study.This study explores integrated innovation model for SMEs by case study approach, takes the entrepreneurial journey of SMEs as the examing objective, and circles the radio and television equipment manufacturing industry as the research scope. The study electes three companies in the broadcast industry-CG, AT and LH as the sample companies, and builds the integrated innovation model by analyzing the entrepreneurial process of company CG and validates the model by company AT and company LH.This research studies a small radio and television broadcasting equipment manufacturer called CG’s entrepreneurial journey, analyzes the company’s "production-study-research combination independent innovation+brand internationalization" entrepreneurial model, and leads to an integrated innovation model-independent innovation+brand internationalization" for SMEs from an international perspective under social resources integration. CG integrates independent innovation resources of technology level and international resources of marketing level, developing international market by brand internationalization, completing independent innovation by "production-study-research" combination and achieving business rapid development by this integrated innovation model. This model is validated by case studies of another two similar company AT and LH. The paper reveals the importance of social resources integration and analyzes the interaction between social resources and independent innovation and brand internationalization, and validates the technological integrated innovation business model and market integrated innovation business model of the four basic models in integrated innovation business model theory, respectively from the view of technology and market.In conclusion, the study indicates that the role of social resources integration has enormous impacts on SMEs’ entrepreneurial journey and the capability of technological innovation and market development also are the key elements for the success. The research findings can provide something positive for SMEs in developing countries to draw on.