Economy Scenic Marketing Strategy Experience

For a long time, as many tourist attractions philosophy behind the concept of weak tourism marketing, the position of market is generalized, marketing strategy is relatively simple, all resulting in widespread product featureless tourist attractions,high degree of product homogeneity, lack of core competitiveness and other issues, which also led to the tourist satisfaction is not high, repeat purchase rate is low, the market less competitive and other issues.It will constrain the tourist attractions and the further development of tourism if these problems are not resolved.Experience economy, appeared after agriculture economy, industry economy and service economy, is the fourth kind of economic form.In experience economy, the experience itself is the marketing.It could be sure that experience economy is the idea to solve our current product homogeneity and scenic tourist satisfaction.This article is in the view of reality background, fully taking the advantage of the experience of marketing and destination marketing theories, and using literature research, field investigation, on-site interviews, questionnaires and SWOT analysis and other research methods, based on fully understand of marketing environment on the basis of Shennong Mountain in Henan Province, and found the destination marketing process problems and deficiencies,proposed for the tourist destination marketing strategy.Hoping that through this research,it could be useful to the future of tourism marketing Shennong Mountain scenic reference implementation,and play a role to solve the developing bottlenecks of Shennong Mountain scenic area.