Study Of The Catering Consumption In The Experience Economy Times

In recent years, with the continuing good economic development, the improvement of living standards, China's catering industry have developed by leaps and bounds. The catering enterprises increasingly fierce competition between the products and services catering homogenization of background, how to make catering enterprises in market competition was the core competitiveness, which is many catering business facing an important issue. After entering the new century, new economic shape - Experience the economy, consumer spending behavior has undergone tremendous change, the enterprises have also put new demands, how will enterprise products and services to consumers the value of integration On the feelings of products and services, and has become the focus of attention of the consumers. Experience for our development of economic theories catering industry to provide a new concept, a personalized dining experience to the consumer food business to win consumers, helping to create personalized dining brand, gain a competitive advantage.This paper will be of qualitative research, quantitative research and case studies on a combination of methods discussed. Through collecting, collating relevant literature, understand the economic experience, marketing experience, catering management theory. This paper will be outside the questionnaire designed by the Food consumers understand consumer behavior, the use of SPSS statistical software for data analysis shows that in times of economic experience under the characteristics of food consumption, according to the results of the survey, made to the development of catering experience marketing theory Business strategy approach.