Research On The Legal Protection Of Prior Trademark Rights

The main business development and continuation of Chinese securities company including various business units of headquarters、branch and Securities Sales Department all over the country.As a branch of business development, Development of securities business department good or bad is directly related to business development and the image of the securities company. Along with the change of the environment China securities market and the trend of market competition after joining WTO intensifies, Securities Sales Department began to change from "tradesmen" to "merchant", And more and more attention to the development value of service, Especially the Securities Industry Innovation Conference was held in2012May, has milepost sense to The securities industry. There is more than90%of revenue comes from monopoly A brokerage licence advantage of the China securities companies that before2012Innovation Conference held. Securities companies by the securities and exchange commission charges customers profit. After the Innovation Conference, Regulators puts forward some thoughts and the new requirements on the securities industry, That means the securities industry must be return to the origin financial, Not only provide simple transaction channel but oslo as a intermediary financing, The securities industry has entered a new era of innovation. Business logic and Business model of securities companies Began to change and transition.This paper introduces the background of the securities industry, The internal and external environment of W Securities Sales Department and the development strategy after its transformation. Depth analysis Development survey of Domestic and foreign firms and the competition process development and transformation of W securities business department,and Business convergence and the restricting factors of the development of the securities company. Through the SWOT analysis and PEST matrix analysis, put forward clearly: The strategy of W Securities Sales Department will be "the advantage and opportunities of the future development"(SO) strategy, Through developing financial products sales, Large institutions investment banking Such as "The new sanban", To become the local leading business department. Put forward the strategic goal, development strategy and the corresponding security conditions of W Securities Sales Department.