The Marketing Strategy Analysis For The Brokerage Business Of Changsha Of Zhongtou’s Securities Exchange Department

China’s securities brokerage business after twenty years of development, has been monopolized by the industry transition to full competition stage. Various brokers tend to provide similar access and services, brokerage business into throat price competition stage. And the brokerage business as the main source of income which securities business income has dropped significantly. For the current competition in the market situation, to develop a set of their own conditions in line with the sales department’s marketing strategy to become the most important task for sales department at present.In this paper, based on marketing mix strategy for the investment securities business department of Changsha securities brokerage business problems, in-depth study and discussion, mainly to solve the marketing strategy and the corresponding safeguard measures, the purpose is to make the business Ministry securities brokerage business development to achieve tangible results, while other securities brokerage business development company also has a certain reference value. The text of the CIC Securities business department marketing of the external environment, the industry environment, the internal environment of the system analysis, and on this basis for the investment brokerage business marketing SWOT analysis for marketing strategy formulation provides a basis, target market selection and market positioning, based on the specific through product, price, place, promotion, process, personnel, showing seven aspects of the implementation of tangible marketing strategies, in order to ensure securities brokerage business developed by the smooth implementation of marketing strategy. The paper separately from the system, organization, risk control three aspects to provide safeguards to ensure the development of marketing strategies can effectively implemented.In this study, conducted research on investment securities for the Brokerage Business of CIC Securities Exchange Department problem solving company marketing strategies, development of the securities brokerage business has an important reference value. While other securities company’s brokerage business development also has a certain reference value.