Research On The Y Secutities Sales Department Business Innvation

Securities companies as the most important capital market intermediaries,which directly affect the health and stability of China’s financial market.With the transformation of China’s securities market environment,the financial regulation has been slowly released,security companies face new challenges and opportunities.In order to adapt the changes of market,securities companies pay more and more attention on customer value service development.Innovation of Securities industry Conference hold in May,2015 has significant meaning for the development of the securities industry.Before this conference,the majority revenue of security companies is contributed by monopolies of security brokerage license and regional monopoly.Securities companies make money by charging securities trading commissions.After the Innovation Conference,regulators of securities industry require the Security industry back to the origin,which acts as an intermediation of capital flows,and not only just provides a simple transaction channel service.Therefore the entire security industry has entered a new era,the operation,management and business models of security company all begin to change and transform.This article is a research on the business innovation strategies of security company Y.By analyzing the internal and external environment of this security company,as well as its existing business condition,we could define the strength and weakness of Y.Consider of the specific local market environment,make an appropriate operation strategy for company Y to better adopt the transformation of current security industry.