Research On The Competency Of China Mobile A Channel Manager

A new round of industry restructuring and3G operations, forcing China and other three mobile operators, internal corporate structure to adjust and optimize the workforce, integrated product lines, foreign joint quality resources, operational planning panoramic layout more reasonable and more effective product promotion. In order to implement good corporate strategy, in addition to achieve within the company,"a heart to want to make an effort to" atmosphere, should help channel resources to a wide range of partners, forming a huge operational force in the market a loud voice, and to stabilize the company attract potential or existing customers, to achieve the company’s operational goals. In this context, the competition for customers or markets will focus on high-quality channels, to maintain market leadership, stability, development and mining of channels to maximize the use of resources, as the operator or auxiliary channels of cooperation co-channel managers, team building a moving company’s channel manager, the ability to upgrade is imminent.This paper analyzes the characteristics of channel manager job positions and extract the appropriate competencies, competency-based personnel preparation of core competency Evaluation questionnaire; mobile communications company with A channel manager for the object evaluation, channel manager to understand the level of core competencies and analyze the variances the reason, the relationship between trends research staff between individual factors and the Evaluation of results. The Evaluation the actual situation and the company’s research conclusions proposed by combining the core competence Evaluation Channel Manager application is recommended in human resource optimization.