Research Ont Marketing Channel Improvement Of Golden Coast Weaving Company

With the economic development, and the rise of new industries, the traditional Industries have been a lot of impact. Living in traditional sectors of the textile enterprises must strengthen technological innovation at the same time, from a marketing point of view of innovation, especially in product marketing channel optimization, in order to compete in the market in an invincible position. In the modern social and economic conditions, the scope of the target market as companies continue to expand gradually, most companies do not sell directly to the end consumer, but through a series of middlemen activities to achieve this goal, therefore, companies only reasonable select manage distribution channels, in order to accurately convey the product to the appropriate locations, meeting consumer demand and achieve sustainable development. Channel strategy affects the success of the overall development.This study reviews the theory of marketing channels, as a tool in-depth analysis of the Gold Coast weaving company marketing channels problems, including a lack of a single point of channel sales, some agents do not exist on behalf of the phenomenon, there is a loss risk; channel support personnel support not in place, agents can not resolve the problems encountered in business development led to some agents for the textile business agency has lost confidence. Combined with the current trend of the rise of e-commerce, the use of SWOT analysis, from the channel length, width, maintenance, control four aspects of evaluation strategies to develop the company’s channel strategy, objectives and implementation plans. Namely strengthening social channel sales capacity, improve social marketing channel business enthusiasm, strengthen social construction of channels and improve the agency network coverage, and comprehensively improve the overall level of service social channels to achieve the effective size of the company management and sustainable development.This is not only to the Gold Coast weaving company and similar to corporate marketing channel construction, having guiding significance for the transformation of traditional industries in the corporate marketing channel construction work, also have a reference.