Strategy Study Of China Mobile A Company To Carry Out The Electronic Channel Operation

In recent years, with the progress of technology, the development of the market andcustomer demand changes, to the greatest extent meet the users demand and competition forresources, the domestic each big mobile operators break into electronic channels, using SMS,WAP until a more intuitive way, such as the Internet, to provide customers more convenient,quick, and even personalized service of communication. Company to carry out a variety ofefficient business marketing experience, the company’s services and business project increasinglyrich rise.China mobile as after entering the21st century a new important state-ownedbackbone enterprises, the group company, under the lead of the national31provincesand municipalities directly under the central government such as branch started todevelop online business hall, message business hall, electronic channels such as kiosks,as improving the quality of service, improve service awareness. At present, theelectronic channel has already begun to take shape, formed in the course of thecustomer must use base, won the user a wide range of high praise, in recent years, theelectronic channel has gradually become the mainstream of China mobile’s customerservice way, one of China mobile in the electronic channel construction also hasachieved a leading position in the domestic industry.In order to adapt to the new market development and user needs, China mobilegroup company was started in2010, facing the whole country provinces in guidanceissued by the electronic channel work, urging provinces according to their own actualsituation, led by Marketing Department, data or customer service center by the ministrydepartments, with a positive attitude to deal with market under the new situation andrequirements of consumers. In2011, China mobile sichuan companies identified by theprovincial department to lead "electronic channel operations center", to develop andguide around the municipal mobile company to carry out the corresponding work, thesubsequent related preparation and commencement of construction work also isunderway in an orderly way.This paper tries to through the China mobile into managing electronic channels of Acompany’s effect, and new channels with the original traditional distribution channels of conflictand the solution after the analysis, find the trend of the development of the company under the new situation and direction, for your own reference in career planning, and the company areinterested to be used for reference in the reference of my leaders and colleagues.