| Ningxia dairy industry started late, the overall low level of production, single product structure. The main products are the liquid milk. The butter, cheese and other deep-processing, high-tech, high value-added products are relatively few. Dairy industry development trend is pessimism. Many famous brands have entered China, crowding out the most of the common dairy products’ market。 an unprecedented fierce market competition. The market competition is unprecedented fierce.It can be seen, there is a huge gap between Ningxia dairy production levels with other well-known domestic dairy companies. This is extremely incompatible with the position of Ningxia animal husbandry. Therefore, the developing of Ningxia dairy processing has reached a critical.In this paper, under the guidance of the theory of marketing, use of relevant tools, to analysis of the dairy industry in Ningxia, to research Ningxia Northern Milk Industry (Company) marketing. From the internal and external environment, product, price, place, and promotional mix strategies to make a systematic analysis of The Northern Milk Industry (Company). The most important of this article is analysis the company’s strategy and means on the Marketing theory.The most important of this article is analysis the company’s strategy and means with the marketing theory. I hope through this research, make Northern Milk Industry (Company) to find problems in the marketing aspect, and actively improve. Take advantage of Northern Milk Industry (Company) own businesses, to create greater profits. |
