Study On Optimization Of Sales Logistics For S Company

Sales logistics can come into direct contact with customers, in order to directlyunderstand the customer’s needs and obtain first-hand market information and customerinformation, so the enterprise production, warehousing, sales, and customer service have far-reaching effects. If the sales logistics enterprises have block, may lead to productunsalable accumulation; may also be because sales logistics is arranged properly, resultingin out of stock products in the market, unable to meet the needs of customers. Therefore, thefunction of the enterprise logistics system will also affected by sales logistics performance.Thereby the transfer of the value of the product cannot bring profits and benefits for theenterprise. So, modern enterprises attach great importance to study and improve the enterprisesales logistics. Enterprises hope that they could find a reasonable effective method to reducethe cost of logistics enterprises, improve sales logistics efficiency, and improve customerservice system through the improvement and optimization of sales logistics.With the introduction and development of modern logistics concept, starting from theactual situation of the enterprise, the organizational structure of enterpriseinternal decomposition, analysis functions of each organization, and then re finishingcombination, obtain tissue structure more reasonable and effective is the physical basisof sales logistics enterprise reform. According to the new organization structure, businessprocess, planning and redesign of clear responsibilities, reduce the adverse aspects ofprocess, make the process more systemized and procedural. Enterprise sales logistics reformand optimization is the only way which must be passed. At the same time, the introduction ofmodern information technology, computer network, data processing systems to optimizethe sales logistics system, also provides a variety of choices and broad space for enterprisesales logistics improvement and innovation. Reform and optimization of sales logistics is nolonger confined to the hardware upgrade, but also to expand into the software system, thedevelopment of which is the direction of enterprise sales logistics.Study on Optimization of sales logistics in this paper will focus on the S company inthe China mainland branch. Purpose, according to the actual situation of S company, through research, innovation and optimization, make the sales logistics system of S company to obtainbetter service effect, on the Chinese, access to market information moreefficient, let S reaction speed in the domestic market competition more rapidlyand more sensitive reaction, but also to unnecessary inefficient logistics links toeliminate sales. And through the implementation of sales logistics optimization, to assessthe sales logistics optimization results of S company, whether the efficiency of saleslogistics company S has improved, whether to reduce logistics costs, whether the strategicobjectives of enterprises occupy the dominant position in the industry of help.Considering the S company in the resource allocation, the limitations of the conditions,the small volume and high value product characteristics in the process of logistics forspecial requirements, the special nature of enterprise sales logistics, based onthe development background, operation state analysis of S company, especially the mode ofoperation of S company at present sales logistics considerations, finds out the problemsand deficiencies in the existing sales logistics system of S company. Includingthe organization of the S company independently, inter departmental coordination is notsmooth, with the poor, resulting in sales logistics management phenomenon, making thesales logistics system cannot achieve the full advantages ofmodern logistics. The inventory, warehouse management and transportation of Scompany, work in a bad cycle, resulting in repeated waste, increase the number of poorquality cost, and back to the customer caused trouble; market information distortion which Scompany cannot effectively make reasonable production and storage plan, resulting in theoccurrence of long delivery and handling complaints, the effect is not ideal situation.According to the relevant theoretical knowledge of sales logisticsmanagement, the corresponding optimization decomposition of the reorganizationof S company’s organizational structure and, make the sales logistics system of S company toplay a role in the more internal and external environment, to realize the proper time, spaceutility applications good sales logistics system brings to the enterprise; informationtechnology and logistics information system the combination, enhance the marketadaptability of S company, enhance the communication and contact with customers, as much as possible to retain old customers, attract new customers, and enhance competitiveadvantage; at the same time, customer service to improve the quality of saleslogistics and the third party logistics company in accordance with S requirements, to meetcustomer demand.By optimizing the sales logistics system of S company, and the implementationof optimization measures, in the selection and use of the third party logistics, more is toimprove the quality of customer service, customers receive praise. The optimizationof information system is the company to further improve the levels of commercial systemtechnical preparation and support. Through the optimization and implementation ofsales logistics system, the S company’s corporate image, in the industry’s competitiveposition and gain social benefits will have great boost. At the same time, we should also notethat, for the enterprise to create, maximum customer value is the direction and goal of saleslogistics of modern enterprise, enterprise wants to become the industry’s Ivy, ever victoriousarmy in the fierce market competition, the change must know the market changes andcustomer needs, and constantly adjust actively respond to, constantly tryingnew road, through its learning ability to learn from experience, to get ahead of the booster.