Possibility And Strategy For Social Work Intervention During Enterprise Privatization Reform

With the rapid development of science and technology and the increasingly competitive market competition, mass enterprises implement industrial upgrading and strategic transition positively so as to adapt to the changing market environment and enhance their competitiveness. In the process of privatization reform, state-owned enterprises are faced with staff turnover, low morale and reduced work efficiency, etc. These problems go against the production, operation and sustainable health development of the enterprises and their undertaking of corporate social responsibility.Social work in enterprise is the extension of social work in the business world and it is of great practical significance in assisting business management and realizing a win-win situation among enterprises, staff and the society. The paper takes a communication company in Shenzhen as example, uses document analysis method, interviewing method and the survey method combined with participant observation and carries out a qualitative research on such enterprises and their staff as are in privatization reform. The paper analyzes privatization reform’s influence on staff, managers, enterprises and the society, explores the possibility and strategy for involving in corporate management and the service assessment by using the professional philosophy and working methods of corporate social work. Through the research of the paper, it is hopeful to offer experience for the localization of corporate social work and further broaden the service area and intervention space of corporate social work so as to promote the development of the social work of state-owned enterprises.