A Study On Development Strategy Of Jiangsu Zhong Xun Cheng Da Science&Technology Co.LTD

With the development of economy and the continuous improvement of living standards, the demand for food, clothing, living and travelling is higher and higher. It is inspired by the more intelligent requirements for living condition, intelligent building industry arose at the historic moment. With the progress of science and technology, intelligent building industry has got great development. Initially originated in the United States, intelligent building industry is still in its infancy in China until the1990s. Compared with those developed countries, there is a great gap in the area of intelligent building in China, however, benefit from the rapid development of our country’s economy in recent years, construction industry has entered rapid development period. As the future development direction and important pillar of our construction industry, the development speed of intelligent buildings is increasing rapidly, which makes the quantity of intelligent building enterprises in our country increasing rapidly as well. So far, the development of intelligent building enterprises will no doubt have profound influence on our country’s construction industry development, thus it has a very important practical significance of exploring the factors affecting the development of intelligent building enterprise in our country at present stage.At first, based on the classic strategy and strategic management theory as theoretical basis, and select my own enterprise--Jiangsu Zhong Xun Cheng Da technology co., LTD as a case study, we focus not only on the effect from the development of the intelligent building industry and macro policy changes, and SWOT analysis tools is used as well to analyze the strengths, weaknesses, possible opportunities and threats the company might have.According to the above analysis, we established the corresponding brand positioning and its future of mid-term and long-term development strategy for Jiangsu Zhong Xun Cheng Da technology co., LTD, that is, the first brand in Nanjing and the surrounding region. And the countermeasures and suggestions on the implementation of strategy was put forward from the external market access and regulation system, enterprise’s own design service strength, enterprise human resources management and enterprise culture and so on. Research results can provide some valuable references on the strategic planning for the company, make it recognize the factors affecting the development of company clearly, and provide a solid foundation on building its own core competitiveness in the future.