Research On Strategy Remodeling Of Optical Fiber Enterprises Based On Strategic Map

China's demand for optical fiber has ranked the first around the world with the continuous promotion of the communication network construction since 2009. However, due to the large-scale development of the optical fiber industry, manufacturers have continued to expand the production capacity in recent years, resulting in serious excessive optical fiber capacity and the sharp decline of the sales prices which have pushed most of manufacturers to the edge of loss. The severe market competitive environment has brought enormous pressure on the optical fiber enterprises, who have to re-examine their market business strategy to seek strategy remodeling in order to respond to the business challenges. Strategy remodeling requires not only the development of correct strategic direction, but more to find out the right strategic management approaches for the effective implementation of enterprise strategies.The paper, targeting the domestic optical fiber enterprises, focuses on the analysis of the following contents taking Company F as a typical example in particular by the introduction of the strategic map theoretical system based on the enterprise strategy remodeling. ? Come up with the practical dilemma of the strategy remodeling of the optical fiber enterprises and the importance of the research. ? Emphasize the analysis of the role of strategic map theory in value creation and strategy implementation improvement based on the carding of theory related to the strategic management. ? Discuss the existing major strategy remodeling issues and study of the countermeasures on the basis of analyzing the external environment of the optical fiber industry.? Referring to the typical case of Company F, analyze the internal and external environment of the enterprise and put forward the necessity of the enterprise strategy remodeling. ? Renew the market business strategies for Company F by SWOT analysis and other strategic analysis tools. ? Draw a strategic map and carry out the strategy implementation planning accordingly for Company F in order to ensure the successful realization of Company F's strategy remodeling.The study believes that it is the delay in an effective strategy remodeling of most optical fiber enterprise that may lead to the operational difficulties and weaken the competitiveness when facing the radical change in industrial environment. But the introduction of the strategic map methods will help the enterprises to find the correct strategic management tools to efficiently implement the enterprise strategy and regain the market competitive advantages so as to achieve the objective of strategy remodeling. The values of the strategy remodeling of optical fiber enterprises based on the strategic map studied by the paper lie in the following aspects:? Provide the analytical framework for the optical fiber enterprises to develop and implement strategies effectively by the application of the strategic map methods. ? Provide the optical fiber enterprises with specific design solutions for strategy remodeling. ? Provide some enlightenment for other Chinese enterprises to improve their abilities of developing and implementing strategies.