The Study Of Quoted Dairy Enterprises’ Crisis Pre-warning Management Based On The Immunization Theory

Since the end of last century, the rapidly expanding dairy industry has became a primary industry that empower the government to solve the employment problem, adjust the agricultural structure and increase the peasants’ income in certain parts of the country. But the high frequency of dairy safety accidents in recent years reflects some dairy companies’ faultiness of crisis pre-warning management. The successive dairy crisis events not only clobber the whole industry but also shake the customers’ confidence on dairy market. Consequently, the new theoretical study and business project that how to establish a perfect crisis pre-warning system to minimize the risk, has drawn more and more attention from domestic and foreign scholars.This thesis analyzes the critical situation of the quoted dairy companies and studies the crisis pre-warning management based on the immunization theory, by drawing on the frontier research achievements concerning dairy crisis and the lessons from successful cases of crisis management. Firstly, the crisis pre-warning evaluation system of quoted dairy enterprises including2first-level indicators and25second level indicators is established based on the immunization theory. And then a comprehensive evaluation model of enterprise crisis pre-warning is structured through the fuzzy comprehensive evaluation method and YAAHP. Secondly, by the means of factor analysis and SPSS an influence factor model of quoted dairy enterprises’ crisis pre-warning is founded, which divides the influence elements into6common factors, including production and marketing, product quality, safety of funds, profitability, modernization and the social image. At last, according to the situation of our country and foreign management experience, this thesis presents effective countermeasures and suggestions to improve the quoted dairy enterprises’ crisis pre-warning management, in terms of public relation, product quality, capital utilization, profitability, modernization and the social image.