H The Company's Development Strategy Research

With the continually deepening internationalization degree of business logisticsindustry, the business logistics enterprises domestic will meet the unprecedentedopportunities and challenges. This paper is based on the analysis of H company’sinternal and external environment, the strategic management pattern suitable for theenterprise’s practice is extracted. This pattern can make full use of their own advantagesand integrate various internal resources, so the enterprise’s core competence is formedgradually.In this paper, through the analysis of PEST environment, the "five-force model"industry competition elements and the industry growth and current situation, and byscanning the enterprises macro environment and the industry external environment, the opportunities of urbaization, the great development of Chinese railway and the threatsof railway management system, marketization and horizontal competition existing inenterprises are found; Through the analysis of the internal condition, their ownadvantages of enterprise informationalization, ability of resource integration anddisadvantages of low level management and the lack of talents can be grasped; Throughthe analysis of SWOT, the general development strategy of vertical integration and thebasic competitive strategy of low cost for the H company can be worked out; Finally,the safeguard measures of strategy implementation are such as strengtheningorganization control, collaborative management, capital operation and informationconstruction put forward with pertinence to ensure the smooth implementation of theenterprise’s development strategy.