A Study On The Development Strategy Of Purchasing And Supply Chain Of The DRB Company

In recent years, with the rapid development of the global industrial conventional cars, increasing the amount of automobile energy crisis and environmental pollution began to highlight the contradiction. In this context, the rapid rise of new energy automotive industry to power, hydrogen energy, natural gas as the main fuel, with zero emissions great advantages of low cost, start all over the world the attention of the government, worldwide to promote the development and application of new energy vehicles, new energy automobile production and sales in 2015 China the ranking first in the world, has gradually become a new economic growth point of China’s automobile industry, China’s governments at all levels to vigorously promote the development and application of new energy vehicles.at the same time to accelerate the development of supporting charging pile, the core parts industry, government support for the development of new energy automotive industry.to provide Car Buying subsidies, tax free purchase priority, listing out some other preferential policies, But the new energy automotive industry because of the start time is short, the core manufacturing technology is not mature industry confusion, product industry standard fuzzy, the face of the huge market demand will lead to competition in the confusion, the automotive industry more than 90% parts are provided by professional auto parts manufacturer, with the supply chain system is complex, core link competition is among automobile enterprises. In the automotive industry, supply chain is the core of the whole supply chain, through the point of supplier pricing, effectively control the order link to enhance the competitiveness of enterprises and products, through the gradual optimization of procurement and supply chain, and gradually build the core competitiveness of enterprises.Based on the research of new energy automotive supply chain theory and practical significance of procurement management, supply chain management. supply chain, research on the theory and literature review of automotive industry supply chain, this paper is divided into six parts:the first chapter is the introduction; the second chapter is a literature review; the third chapter is the analysis of internal and external the Ministry of environment DRB company; the fourth chapter is the DRB automobile company procurement and supply chain strategy; the fifth chapter is the safeguard measures of DRB company procurement and supply chain strategy; the sixth chapter is the problems and prospects, we select DRB Company as the research object, through the analysis of competitiveness and strategic choice, put forward measures and guarantee the corresponding measures. at the same time this paper also hopes to provide some reference for the supply chain management of new energy vehicles of similar enterprises, promote the enterprise Competitive power.This paper reveals the opportunities of new energy automobile enterprise development and threats, in an increasingly competitive market environment, enterprises must understand the external environment and internal conditions, formulate effective development strategy; and explains the key role of the automobile manufacturing enterprise supply chain, put forward the implementation measures of procurement and supply chain development strategy and measures in the implementation process.