Optimization Of The Tobacco Industry Limited Liability Company Hunan Cigarette Brand Strategy

In the context of economic globalization, the internationalization of domestic market competition is becoming increasingly apparent. After the restructuring and development of the industry, the increasingly fierce competition in the domestic market. The brand has become the center of gravity of the various tobacco enterprise competition where cigarette brand development has become the key to corporate survival and development of the cigarette industry, cultivating large brands, is an important way to improve the competitiveness of Hunan tobacco.The paper pointed out that there are less competitive brand, brand structure is irrational, brand structure low Tobacco Hunan cigarette brand its brand portfolio to be optimized, conflict of brand culture, brand positioning is not clear. Proposed Tobacco Hunan cigarette brand should be implemented to optimize the layout of the brand market, focus on building a strong brand, to strengthen brand building, to improve the level of marketing management and brand strategy to optimize on the basis of in-depth study in the development of the macro and micro environment of Hunan Tobacco cigarette brands recommendations and the implementation of safeguards from the three aspects of organizational resources, technology, talent.